What Are Our Consumers Up to in 2011? Trends

According to a survey trendwatching.com year 2011 will have a change in consumer behavior that screams for change business behavior and attitude as well. No more business as usual please, if you want to keep the advantage. Here are the first three points trendwatching.com shows the findings from eleven

1 Consumers will demand more Realness and the human touch opportunities for dealerships to get involved with social media sharing more than ever. Consumers are craving for more authenticity, Realness, human touch and less canned approach to win their business. When dealerships taking the time to analyze, or even better to watch the behavior and comments of their followers - you will get an insight into the moods, desires, and even their position, which may then allow the store to send targeted messages. Geo location-based applications such as Foursquare, Gowalla Facebook and discovered these trends early, early, and made ​​targeted advertising for their business clientele easy and achievable task.

2 Consumers will be more inclined to try new products and services The danger for the salon - the fall of the old, and not any more workable formula navike.Stara "a Benz or Chevy driver always Chevy driver" is the story of the past. Due to globalization, new products and services to customers more liberal, more tolerant and more experienced in reviewing the information. This means that customers know more than you - the sales professional - when you arrive in your showroom. TMV or True market value, show me the Carfax or Yelp reviews were not just more insider terms the buyer knows how to get the best deals or questioning the heck out of the sales person of the brain. From manufacturers to produce more models than anyone can possibly handle, or to buy a car, buyers make decisions based on the following facts

car manufacturers who understand the value of human globalization (Ford and their new so-called world cars), and participation in the subconscious, but a consistent manner through social media interactions, and companies that will offer the greatest value (maintenance plans, Hyundai Assurance program, Chrysler is "not like - you do come back," etc.) to prospective buyers. Further transparency is the next big words, you'll hear more and more, especially at the dealership level. transparency distributor levels easy to achieve when ...., when processes are in place and all the shops to buy into the idea that to happen. However, transparency and reputation can be an evil twin to the merchant or Santa Claus and the Easter Bunny at once, displaying a surprise as the positive reviews, testimonials and ratings chart shows your performance for everyone to see. It is important for each sales professional did not ask any more just for the recommendations, but also to monitor and conduct after-sales customer review sites that are counted in the automotive industry. Ask for a good review and let the customer tell everyone how great you are.

This concludes part 1 of trends for 2011. - What is your customer and Part 2 will be announced in the next few days